Estate, 20, Dr. Moses Road, Mumbai - , Maharashtra Tel. Importance of study: The study is aimed at mainly understanding the brand acceptance of Hubli- Belgaum, Davangera, Mundog region, the brand perception and future prospects. The study will form as an input to plan a marketing strategy to promote the services of Thomas Cook bran d in region.

The project also helps in providing a base for the local sales team to start their sales activities in these regions, and to reach customer satisfaction level. Due to limited time allotted to this project, few prospective customer segments were not covered, though their views might have added more value to the project.

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KishoriUdeshi Director The company offers a range of services that include foreign exchange, corporate travel, leisure travel, and insurance. The company along with their subsidiaries has their presence in locations in India and seven countries outside of India. The company operates in two segments, namely foreign exchange and financial services, and travel and related services.

The company also offers credit cards and financial services relating to travel insurance. Travel and Related Services include consumer leisure travel retailing, travel management services, leisure inbound service and general sales agency business. The company was originally promoted by Thomas Cook Group Ltd, the history of which can be traced back to the founder Thomas Cook. Thomas Cook commenced business in the United Kingdom in which included organizing group tours called Cook's Tours. In accordance with the permission granted by RBI, Thomas Cook Overseas Ltd transferred their business in India to the company as a going concern with effect from November 01, In the year , the company transferred their cargo business to their subsidiary company.

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The company set up a Leisure Travel department to promote domestic and outbound holiday travel, within India and to others parts of the world. In the year , the company opened a foreign exchange office at Jalandhar in Punjab and foreign exchange counter at Kolkata International Airport. The company opened their second office in Mauritius at Port Louis.

In the year , the company opened their leisure travel office in Panjim, Goa for targeting up-market tourists. In the year , the company won two key new accounts from Belgium and the Netherlands for their inbound charter handling business. They issued the first remotely printed international airline ticket at the office of one of their key customers. In the year , the company incorporated four step-down subsidiary companies during the year, two each in Mauritius and Sri Lanka. Also, they opened a new outlet at Union Place, the prime area in Colombo for retail businesses.

In March , The Leisure and Corporate Travel business started trading and offers inbound holidays, outbound holidays, and corporate travel services. In the year , the company made a tie up with Axis Bank for pre-paid Forex card which offers exchange of up to 7 currencies. In October , the company made a tie up with that Its Cash from the Essel group stable to facilitate online travel bookings. In December , A former Baptist preacher, Thomas Cook was a religious man who believed that most Victorian social problems were related to alcohol and that the lives of working people would be greatly improved if they drank less and became better educated.

The proposal was received with such enthusiasm that, on the following day. A train was subsequently arranged, and on 5 July about passengers were conveyed in open carriages the enormous distance of 12 miles and back for a shilling. The day was a great success and, as Thomas later recorded, 'thus was struck the keynote of my excursions, and the social idea grew upon '. We keep our commitments, and are honest, fair and trustworthy. We operate in a highly competitive industry in which most things can be copied easily.

What makes Thomas Cook different is the ability and attitude of our people. We believe they are our greatestassetand our vision and values sitattheverycoreofthisphilosophy. We seek constantly to be creative, innovative and constructively challenge the status quo.

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We thrive in an ever- changing and dynamic world. We are reliable and always deliver our promises. We are committed and determined to challenge and overcome barriers and solve problems. We listen and respond to their personal needs.

We trust each other and always demonstrate integrity and honesty. We learn from the past.

Top 10 Money Exchange in Hubli, Currency transfer Services Hubli | Sulekha

We ensure our decisions are based on facts and are fair. Customer satisfaction. It helps by concentrating on the most important elements of the service delivery and in managing the expectations towards the services provided. Seeing these elements is clearly essential in streamlining the processes and in translating them to the customers. I learnt many aspects of the relationship with the customers, how to deal the customers, how to attract the customers for our products and services and how to retain those customers. It gives an idea about various steps adopted by the researcher in a systematic manner with an objective to determine various manners.

This course will provide an opportunity for participants to establish or advance their understanding of research through critical exploration of research language, ethics, and approaches. The course introduces the language of research, ethical principles and challenges, and the elements of the research process within quantitative, qualitative, and mixed methods approaches. Participants will use these theoretical underpinnings to begin to critically review literature relevant to their field or interests and determine how research findings are useful in informing their understanding of their environment work, social, local, global.

Types of ResearchMethodology: Descriptive research: - design was adopted to conduct the research based on customer satisfaction. Research methods involve describing in details specific situation using research tools like interviews, surveys, and Observations. It focuses on gathering of mainly verbal data rather than measurements. Researchdesign: A research design is considered as the framework or plan for a study that guides as well as helps the data collection and analysis of data. The research design may be descriptive and experimental for the present study.

Researchapproach: The research worker contacted the respondents personally with well-prepared sequentially arranged questions. The questionnaire is prepared on the basis of objectives of the study.

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Direct contact is used for survey i. The study will form as an input to plan a marketing strategy to promote the services of Thomas Cook brand in region. The project also helps in providing a base for the local sales team to start their sales activities in these regions. Problem statement: To create awareness in the market of the existing product called Borderless Prepaid Card and travel insurance of Thomas Cook and educate people about the product. Measurement technique used: Excel Methodology: The Projectwas carriedout infourstagesin 8 weeksDuration Study and observation Ground work and questionnaire preparation Survey and analysis Marketing activities The very first thing I faced in the company was lack of awareness of Thomas cook in market.

Interested clients appreciate the service provided by Thomas cook of carrying money easily with in just a small card which is protected with a given password. Sometimes people kept me waiting for some time as they will be busy but I have to wait and meet the person as he was potential, who can travel with Thomas cook if I educate him about Thomas cook and he will become regular customer of Thomas cook if he gets satisfaction by the services provide to him. The most important thing that I learned from this project is the market, people in the market, their acceptance level of our product and services, and the relationship with the market people and different companies.

This helps in the growth of a company by providing a good service to the customers. Unsatisfied Unsatisfied Neutral satisfied H. Particulars H. Unsatisfied Neutral Satisfied H. Satisfied Unsatisfied Neutral unsatisfied H. From the above findings, out of respondents 88 respondents are male and 29 respondents are female. All respondents are regular customers of Thomas cook 4. In order to gain in trust of the customer, the Rate board display has to be done which would give sense of security to these customers.

The organization should provide offers to their customers like loyalty cards who have been with them for more than a particular period. This can help to further increase in the satisfaction level. By providing unique identity cards or numbers to the regular customers. Since there is a close competition, Thomas Cook should expand their business by adding more agencies for their product and services.

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