PPC Advertising can be tremendously effective, but there is a learning curve. If your university needs quick results, it might be smart to hire a digital marketing agency to get your strategy on track without risking your budget. To get the best return on investment for your PPC ad, it needs to be targeted. Make it personalized! People who opt into your email are usually the most invested candidates or alumnus. You need to capitalize on this open invitation. By using email marketing tools like MailChimp , you can segment your different audiences into lists to make your communications specific to their concerns and questions.

For example, prospects, applicants, undergraduates, graduates, alumnus, etc. This will save time for your marketing team without losing a sense of personalization.

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Also, the recipient should be able to reply to any of the emails and receive a response promptly from the right staff. Chatbots offer a better alternative.

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Chatbots can be integrated into apps like Facebook Messenger or directly through your website using companies like Virtual Spirits. Another way to engage students is through apps. Students receive personalized guidance through prompts and reminders on their phone. Both chatbots and apps are growing in popularity as a higher education marketing tactic. Universities can provide immediate support without the institution having to invest in more staffing resources. It also signals to students that your university is forward-thinking and open to new technologies. By using chatbot services like Virtual Spirits , universities can provide immediate answers for students at any time of day, on their terms.

Corporate stuffiness is out and authentic content is in! A successful higher education marketing strategy focuses on building a genuine connection and responding quickly.

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Your various audiences should feel important and invested in their relationship with your institution. If your marketing team needs help graduating to an effective higher education marketing strategy for , Pacific54 can help. Contact us for a consultation. I think your discussion of using videos is a keen observation too.

Good observation about keeping out corporate stuffiness. Like any marketing campaign, you have to know your audience to maximize your results. I think a brand perception survey is exactly what my marketing team needs.

MKT 4330: Promotion Strategy: Market Data

We have been really off without services lately and nothing seems to be changing. Getting input from fresh minds would be amazing! I totally agree that social media presence affects students decisions to join certain universities.

It definitely influenced my decision! Read full post. Contact Us. No more one size fits all. After all, a brand is a promise. Creating potential student personas — Personas help you understand each type of student, so you can create messages that matter to them. This clarifies how to position your brand, what outreach methods to use, and many other branding decisions.

Just remember — no other university can imitate your history, surrounding environment, one-of-a-kind faculty, and the stories of your students and alumni. Focus on these and your university marketing strategies will be more genuine. Email Address.

9 Marketing Promotion Strategies From Concept To Practice

Share Relatable Student Stories Through Video When it comes to marketing strategies for universities, most educational institutions invest in formal recruitment videos. However, the American Marketing Association points out, Marketers are under pressure to make their institutions shine, but keep in mind that videos that are too polished may not be as appealing to your audience as a genuine, authentic delivery. Subscribe Today.

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Anderson says:. June 6, at PM. Mandy Robinson says:. Kyle A. June 8, at AM. Selena F. Inspiring entrepreneurship and innovation. Life to the Full. Student Governance. Photo Gallery. An inclusive environment for growth. Marketing Strategy.

Overview: Marketing strategy - is a broad term with many meanings — at a fundamental level has to do with how marketing concepts, tools, and processes can be used to help an organization develop a sustainable competitive advantage through the creation of superior customer value. Objectives: The main objectives of the course are as follows: To develop an understanding of the concepts, theories, models and paradigms that constitutes marketing strategy formulation.

To introduce participants to numerous interesting levels of analysis in market strategy research, including individual, dyadic, group, firm, interorganizational and industry level. To enhance critical reading and writing skills necessary for academic scholars. Critical reflection should include the following points: What are the core arguments and assumptions of the article? What theory and methods are used in the article? What contribution the does the article make to the literature?

How does it fit with other works we have read? What criticisms of the readings are warranted? Course Fees The participation fee is Rs. Note: Applications will be accepted till 25th November Only selected applicants will be notified by 28th November Only selected applicants will be required to pay the participation fee.